Within a few years, Honest Tea had leveraged the Coca-Cola network to expand market coverage from 15,000 stores to more than 130,000 stores throughout the United States. Its annual revenues have skyrocketed to more than $218 million as it introduces new products and enters new channels. For example, Honest Tea has begun marketing bottled lemonades and organic sports drinks. It has also created a lightly sweetened herbal tea, called Heavenly Lemon Tulsi, which is now being sold through restaurants and stores. In addition, Honest Tea markets K-Cup pods for people who want to use single-serve coffee makers to make organic tea at home. On the other hand, the company dropped its CocoaNova line of brewed cacao herbal beverages after it found that stores were confused about whether to stock these products with chocolate drinks or coffee drinks.

Order your Assignment today and save 15% with the discount code ESSAYHELP

X