V. Implementation Plan: Insert a Table with these 5 column headings and make rows across the table for each timeline: 1. Timeline (either weekly, semi-monthly, monthly, bi-monthly, quarterly, and/or annual), 2. Framework/Paradigm/Model/or Theory, 3. Strategy, 4. Tactics, & 5. Resources (human & written)VII. Relevance to Strategists: A general statement integrating the key elements that we have learned from the case that can be applied to the course material presented in the readings for the sessionPlease write about the points above. The pdfs attached of the FedEx case are necessary to fill out V & VII. Also attached is the rest of the case analysis.
group_case_analysis_strategy.docx

camscanner_06_25_2020_14.11.15.pdf

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Cynthia Acosta
Diana Darias
Khemrajie Dhanraj
Raquel Diaz
Shirley Bernal
MAN – 4720
Mini-Case Analysis
Case Name: FEDEX Corporation 2015
I. Major Problem
– Statement of Primary problem
Fedex has a simple segmentation of business operations which makes it difficult to ensure
effective management of certain business operations and opportunities. FEDEX uses a
divisional-by-product organizational structure but do not have COO, CTO, CSO, HRM or R&D
executives.
– Statement of Secondary problem
Profits dropped significantly due the rise in the prices of crude oil in the international market,
which caused a rise in costs of transportation. Meanwhile, competition has also been on the rise
in terms of services and prices.
II. Significant Factors:
Strengths





Brand reputation
Brand valuation
Variety of services
Time-critical deliveries
profitable acquisitions
Weaknesses





High operation cost
Over dependence on the US Markets
Lack of diversification
Increasing transport costs
Frustrating claim policies
Opportunities
● Expand into emerging markets
● Focus on retail e-commerce
● Expand through mergers and
acquisitions
● Innovation
● Diversify portfolio
Threats





Stiff competition
Anti-Globalization movement
Unstable fuel prices
looming global recession
Government to government
relationships
III. Alternatives: outline and evaluate 3-5 alternatives and describe the strategy opportunities
● AI and digital technology : Technology offers the biggest opportunities in the twenty first
century. In the parcel industry too AI and digital technology can be used to provide the
customers with better and improved experiences. Fedex can also use these technologies
to engage its customers better and for marketing.
● Partnerships : FEDEX has excellent technological capabilities and resources. The brand
has emerged as an excellent supply chain partner offering great solutions for supply chain
issues. It can strike more partnerships with other brands that can help it improve its range
of services and capabilities.
● Diversification : Diversifying into related fields will also help it grow its business and
sales as well as revenue. Fedex is financially strong and investing in new businesses can
help it overcome some key challenges that are obstructing faster growth in the
international markets.
● Asian economies : The Asian economies are among the fastest growing currently. India
and China offer major opportunities of growth for brands like Fedex. The company must
try to grow its presence in these markets to grow its international segment revenue.
Moreover, increasing its presence in these markets will also help the brand reduce its
dependence on the US market.
IV. Recommended Course of Action: discuss your recommendation; indicate your rationale for
proposing a particular alternative
FEDEX has retained a strong market share and position in the global parcel and delivery
industry. However, its main market is US. Competition in the US parcel industry is very high
and to overcome it FEDEX must focus on increasing its presence in the international market. It
must try to penetrate the merging economies deeper. Asian economies are among the fastest
growing and offer some major opportunities for FEDEX. FEDEX is investing in innovation and
strengthening its technological capabilities including both air and ground network. Stronger
dollar and strong competition, both are the biggest threats in its path. Fedex can still achieve
faster growth through acquisitions and diversification. Focusing on increasing operational
efficiency will also help it reduce operational costs. Use of AI and digital technology will help it
engage its customers better and grow its marketing capabilities.
V. Implementation Plan: Insert a Table with these 5 column headings and make rows across the
table for each timeline: 1. Timeline (either weekly, semi-monthly, monthly, bi-monthly,
quarterly, and/or annual), 2. Framework/Paradigm/Model/or Theory, 3. Strategy, 4. Tactics, & 5.
Resources (human & written)
VI. Contingency Plan:
Best Case Scenario:
FedEx Corporation can tap into the listed opportunities and improve on its strengths such
as opening more strategically located hubs and dispatch facilities and capitalizing on
international markets to improve its business operations and gain a competitive advantage
over its competitors.
Worst Case Scenario:
FedEx risks a disruption to business as seen from the work stoppages and unforeseen
airport closures caused by the current Covid-19 pandemic.
VII. Relevance to Strategists: A general statement integrating the key elements that we have
learned from the case that can be applied to the course material presented in the readings for
the session
Key Points:
3. SWOT: I suggest that you conduct a SWOT/MOA/Stakeholders analysis and use the information in the
significant factors.
4. Alternative Strategies/Recommendation: taking a 20K foot view what are the various strategies that you may
consider. Always consider maintaining the status quo, as well as exiting the market, expanding your global footprint,
etc. You noted a pricing strategy. Go further in your analysis. Look also at other strategy opportunities, as well.
Once you have done this, the recommendation can be made, which could include one or more alternatives or
phasing various steps. These lead into the implementation plan.
5. Contingency Plan: again, if you have done a comprehensive alternatives analysis, you have set the stage for your
contingency plan. See worse case (exit strategy). You always want a Plan B…for best/worse case situations.
*Strengths, Weaknesses, Opportunities, Threats; **Marketing Opportunity Analysis

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