Data mining is a process of collecting information that is a mathematical algorithm for organizations to analyze and store. While the collected information can benefit organizations, it is also collecting personally identifiable information that can be a risk to the privacy of consumers. Some believe that data mining is spying because so many people are shopping online or shopping with credit cards, which requires providing personal information that was never required in the past. Whenever one makes a purchase online for an item, that information is saved, and for any future shopping, the stored data generates similar items the individual might be interested in. That is also one of the reasons why many websites today ask users if they want the option of using cookies or not. This allows for organizations to allow people to decide and collect data on what products are more frequently purchased and are in demand. I think there is a fine line of gathering information to better understand the performance of a service or a product, but this information should not be provided to third parties. When this information is being shared with other parties there is no knowledge of how this information is being used which puts consumers at risk without even realizing. Organizations today can collect more information than that is needed to sell products. Not only is more information is being shared with organizations, but there are many consumers who are not educated on how to protect themselves from sharing their personal information. Our world has evolved so much with technology that there is no real way to protect our information or privacy when we are consistently swiping cards and shopping online. I think we need to do a better job at educating our people with protecting themselves but also sharing the bare minimum required information as necessary.

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