The team member will use a combination of primary research and secondary research on how to test their individual marketing strategy.

Primary Research: Conduct a focus group of your DBA classmates via Zoom for feedback about your proposed marketing strategy. You can also use Survey Monkey to create a survey to obtain feedback from your DBA classmates about your individual marketing strategy.
Secondary Research: Examine research sources, such as sources in the database through OCLS, on how to test potential marketing strategies. For example, what are some best practices in marketing to test possible marketing strategies?

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